Newbury BID (Business Improvement District) is a not-for-profit organisation formed in 2012 by local businesses, for local businesses. It is a fully independent, business-led and business-funded Community Interest Company, which exists to allow the 600+ businesses of Newbury Town Centre to work together collaboratively towards a shared vision and purpose.


Newbury BID’s Fundraising Success for Local Charity

Nearly £800 for local charity Swings & Smiles was raised as a result of Newbury BID’s Easter Programme.

Newbury Business Improvement District (BID), the not-for-profit organisation behind the Visit Newbury brand, is delighted to share that nearly £800 has been raised for Thatcham-based charity, Swings & Smiles, as a result of their Easter programme.

Swings & Smiles provide support to children and young people with special needs and their families to help them to feel valued, happy, and included as integrated members of society.

Newbury BID pulled in support from eight town centre businesses to participate in a two-week Easter Egg Hunt for Newbury, which visitors and local families were encouraged to take part in for a £2 donation. Swings & Smiles also delivered three Easter Craft Workshops between the 11th and13th April, which were heavily promoted by Newbury BID as part of their extensive Easter programme.

Swings & Smiles received nearly 300 entrants to the Easter Egg Hunt competition, which boasted an array of eggs-cellent prizes organised by the BID to further incentivise participants.

Alison Drummond, Newbury BID’s Operations Manager, said:

“We are delighted to have supported such an important local charity by raising awareness of Swings & Smiles and raising a significant figure. We couldn’t have done so without the help from our local businesses willing to take part in the Easter Egg Hunt, and our partners at Parkway Shopping and Kennet Centre Shopping, alongside independent businesses Valarie Jerome Optometrists, Cow & Cask Micropub, and local department store, Camp Hopson, as well as other national brands, who provided prizes to support this wonderful cause.

We’re so pleased visitors from across the region visited Newbury to support our efforts for Swings & Smiles and to help raise these important funds.”

Jo, Senior Fundraiser & Volunteer Manager at Swings & Smiles, added:

Without fundraising activities like these, we would not be able to continue our charitable work and help hundreds of families across the region. We are incredibly grateful and want to thank not only Newbury BID, but also the town centre businesses and visitors for their fantastic support.”


RELEASE DATE: 28th February 2022

Over £1.2million of investment for Newbury Town Centre after businesses vote “yes” to 5 more years of Newbury BID

Newbury’s levy-paying businesses vote “yes” for a further BID term

Newbury Business Improvement District (BID) businesses have made their voices heard and voted “yes” for another five-year BID term.

Ballot results released by the independent scrutineer, Civica Election Services, revealed that 78% of businesses who voted supported the continuation of the BID- the highest percentage achieved in Newbury BID’s three ballots (previous ballots took place in 2011 and 2016). Together these yes votes represent 81% of the total rateable value of voting businesses.

This is the third successful ballot result for Newbury BID, the not-for-profit organisation behind the Visit Newbury brand, which was first formed by town centre businesses in 2012 and started its second term in 2017.

The majority “yes” vote for the BID means Newbury town centre will benefit from over £1.2million of ring- fenced business funding between 2022 and 2027 to help visitors and businesses to DISCOVER Newbury, EXPERIENCE Newbury, and PARTNER IN Newbury, with the aim of helping the town centre and its businesses thrive. The new BID term and its projects outlined in the Term 3: 2022 – 2027 Business Plan will come into operation on 1st June 2022, immediately after the end of the current term.

Melissa Hughes, Chief Executive Officer at Newbury BID, said:

“This is a great result for Newbury and we couldn’t be happier. The current BID team only came together around 18 months ago, so we are grateful our levy-payers have quickly recognised our passion and commitment to Newbury and we really value their support.

We’re very much looking forward to implementing our new Business Plan from the 1st June. This “yes” vote means we can take Newbury to the next level with our programme of activities to enhance the town centre and its trading environment. Our focus will be on marketing and shaping Newbury as a place, helping the town centre to fully recover from the impacts of Covid-19, and providing the business community with a collective voice in local matters.

We will continue to lead by example by working in partnership with West Berkshire Council and Newbury


REGISTERED Company No. 06977701

Town Council – who both voted in favour of a further BID term – and other key town centre stakeholders, to help create an even more vibrant town centre here in Newbury.”

Warwick Heskins, Chair of Newbury BID, added:

“What exciting news for Newbury and the future of our town! Newbury BID is vital in supporting our local businesses and protecting our high street both now and in the future, particularly as our local economy is still recovering from the effects of the pandemic. Congratulations to Melissa and the BID team for securing a further term- something I know Newbury will reap the benefits from.”

Lynne Doherty, Leader of West Berkshire Council, said:

“The BID has done really excellent work over the years in promoting Newbury town centre as a lively and attractive destination for visitors and businesses alike. Newbury is now outperforming many other towns around the country in achieving footfall figures back to pre-Covid rates and that is testament to the hard work of the BID and all the businesses and residents involved in supporting BID events and initiatives. I can’t wait to see what exciting events the BID has planned for the next 5 years!”

Newbury BID joins over 330 successful BIDs in the UK working towards creating future-proof towns, cities and places.

More information on Newbury BID and the ballot process, in addition to the Term 3: 2022 – 2027 Business Plan, is available on the Visit Newbury website:

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